Should Cloud-First Thinking be a Strategic Imperative for Media Companies?

Thu. November 10| 3:30 PM - 4:00 PM | Inspiration Stage 4

Although broadcasters and media companies are increasingly embracing cloud-based technologies, there is not a one-size-fits all approach to cloud adoption. Some companies are "all-in" and working towards "cloud-first" thinking, whereas others are building "cloud-ready" facilities that keep much of the infrastructure on premise. This moderated discussion features the technical leaders from large media companies with different business models and different approaches to deploying and utilizing cloud technology in major projects they are currently planning. This session will touch on themes including automated workflow-driven processes, media supply chain management, and cloud-native applications. Discussion topics will include when business drivers justify the case for moving media operations to cloud infrastructure, and when it makes sense to deploy traditional on premise infrastructure. The panelists will also share opinions on gaps preventing cloud deployments in the media industry and what they require from technology suppliers as they migrate to cloud-based architectures.

Produced in partnership with Devoncroft Partners

Program: Core Sessions

Key Topic: Business/Investment, Cloud Services, OTT & Streaming Media

Registration Package: Core Package

Education Partner

Sponsored by Devoncroft Partners


Zaller, Joe
Joe Zaller
Devoncroft Partners


Mattocks, Fred
Fred Mattocks
GM, Media Operations & Technology
Plunkett, Steve
Steve Plunkett
Chief Technology Officer, Broadcast and Media Services