Key Trends Driving Investment in the Media Technology Sector
Thu. November 10| 11:15 AM - 11:45 AM |
Inspiration Stage 4
Top broadcast analyst Joe Zaller will present a summary of key data derived from a variety of broadcast market intelligence projects including the Devoncroft Partners 2016 Big Broadcast Survey, the industry's definitive demand-side market study. This session will highlight the evolution of technology investments in the media technology market, including the macro drivers of technology investments, the market performance in 2016, and expectations for technology spend in 2017. Specific topics will include the strategic business drivers of broadcast technology spending, considerations for next-generation technologies (4K / UHD, IP / IT, Cloud), and the increased level of M&A activity by both vendors and broadcasters.
Produced in partnership with Devoncroft Partners
Program: Core Sessions
Key Topic: Advertising/Adtech, Business/Investment, OTT & Streaming Media
Registration Package: Core Package