Data Driven Sales - How to Sell Audiences Across TV and Digital Media
Wed. November 9| 12:00 PM - 12:30 PM | Inspiration Stage 1
Advertisers want to buy audiences. As more consumers move their viewing habits across screens from TV to the PC and mobile, media companies need to provide audience-driven advertising products that seamlessly deliver across these channels. This panel will cover best practices for media companies looking to create scale and profitability in a data-driven, multi-screen sales environment. The panel will explore where media companies are today and what their biggest pains and opportunities are as they prepare for converged TV and Digital sales.
Program: Core Sessions
Key Topic: Advertising/Adtech
Registration Package: Core Package