Data Driven Sales - How to Sell Audiences Across TV and Digital Media

Wed. November 9| 12:00 PM - 12:30 PM | Inspiration Stage 1

Advertisers want to buy audiences. As more consumers move their viewing habits across screens from TV to the PC and mobile, media companies need to provide audience-driven advertising products that seamlessly deliver across these channels. This panel will cover best practices for media companies looking to create scale and profitability in a data-driven, multi-screen sales environment. The panel will explore where media companies are today and what their biggest pains and opportunities are as they prepare for converged TV and Digital sales.

Program: Core Sessions

Key Topic: Advertising/Adtech

Registration Package: Core Package


Education Partner

Sponsored by Operative

Moderator

Brown, Lorne
Lorne Brown
President, CEO & Founder
Operative

Panelists

Colella, Denise
Denise Colella
Senior Vice President, Advanced Advertising Products & Strategy
NBCUniversal
Condon, Brendan
Brendan Condon
CEO
AdMore and REVShare
Marcus, Claudio
Claudio Marcus
EVP, Marketing, Research and New Initiatives
Visible World (acquired by Comcast)