Selling Stories: AKA on Entertainment Advertising
Wed. November 9| 12:00 PM - 12:30 PM | Inspiration Stage 4
AKA, a global advertising agency focused on live entertainment will discuss the revolutionary thinking behind its award-winning broadcast and content campaigns for Broadway hits such as Once, Matilda and the upcoming Charlie and the Chocolate Factory. From the innovative creative strategy and category-changing execution through to groundbreaking use of data analytics, AKA tackles the unique challenges of translating one-of-a-kind in-person experiences into mass market media for Broadway and beyond.
Program: Core Sessions
Key Topic: New York Film & TV Productions
Registration Package: Core Package