Selling Stories: AKA on Entertainment Advertising

Wed. November 9| 12:00 PM - 12:30 PM | Inspiration Stage 4

AKA, a global advertising agency focused on live entertainment will discuss the revolutionary thinking behind its award-winning broadcast and content campaigns for Broadway hits such as Once, Matilda and the upcoming Charlie and the Chocolate Factory. From the innovative creative strategy and category-changing execution through to groundbreaking use of data analytics, AKA tackles the unique challenges of translating one-of-a-kind in-person experiences into mass market media for Broadway and beyond.

Program: Core Sessions

Key Topic: New York Film & TV Productions

Registration Package: Core Package


Moderator

Stroud, Court
Court Stroud
Managing Director
The Cledor Group

Panelists

Cunningham, Ryan
Ryan Cunningham
Creative Director
AKA NYC
Furze, Elizabeth
Elizabeth Furze
Managing Partner
AKA NYC
Parham, Jamaal
Jamaal Parham
Content Director
AKA NYC